This is very true. I am currently evaluating a forklift upgrade of one of my POPs, and we're looking at the Cisco vs. Juniper proposition.
While I'm a VP level operational head at an ISP, the Cisco rep told me straight out that he doesn't typically engage technical people like me when he comes in. He typically talks to the C level people, and it shows, because he's not keeping up with the Juniper rep. The Juniper team has already put me in front of many technical product development people, and the depth of the conversations have been truly refreshing. I'm feeling more and more comfortable with going Juniper as the days go by.
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