Is Microsoft Trying to Become "King of Search" With Cortana Strategy? 107
New submitter Ammalgam writes: Microsoft recently announced that they were porting Cortana over to both Apple and iOS. This move seems to be puzzling to the larger Microsoft community because on it's face, Cortana is not per se a commercial product. But there is an interesting theory emerging. Windows10update.com is speculating that the insertion of Cortana into other platforms is a "Trojan Horse" strategy that will ultimately have Windows, iOS and Android users sending their search requests to Bing. The theory is that enough of those requests will bring Bing to Google's level.
