hearing aids aren't oral medication. And Apple is chasing after Medicare money. That's worth a little bit of work.
Medicare doesn't pay anything for hearing exams, hearing aid fittings, or hearing aids. Just FYI. So you're wrong in that sense.
But, it is a huge market.
OTC hearing aids have really brought the price down and forced prescription models to become more price competitive.
Still, a proper hearing test and fitting of a few different models to see what you like best is worth the cash if you have it. Plus follow up appointments to get everything dialed in.
But, this could prove a stepping stone for people curious if a proper hearing aid would benefit them.