As more and more schools, including elite private schools which are often Ivy feeders -- drop AP courses from their curriculum, The College Board is just trying to stay relevant and justify its existence and keep revenue streams.
They've been adding more non-college level course to their AP curriculum, which is odd since they whole point of Advanced Placement originally was to offer courses supposedly equal to 1/2 or maybe 1 year college level 100 courses typically.
I'm a teacher with 20 years in industry prior, and taught AP CS A (the Java based course). Few years ago they added, AP CS Principles, it's is a joke, you can literally teach the course in Scratch, yes, drag and drop block coding, enough said. The curriculum is level the of what my schools taught for MS.
Both the schools I've taught at dropped APs in favor of their own Honors courses. It allows more flexibility, and including more relevant material. AP CS A for example doesn't include any basic I/O, kind of important . While I'd say maybe about 3/4 of the content is good, there's definitely stuff they could drop in favor of more used/useful concepts. They also overemphasize certain things imo.
I think the College Board has 'diluted their brand' for a while, and now more and more schools are not giving credit, or only giving credit for a 5. Or, they might give you general grad requirement credits, but not departmental credit, meaning AP CS A might give you so a few units, but schools won't let you skip out of intro/100 level.