Comment Re:But how does it sound? (Score 1) 315
That's OK, the first time I heard someone pronounce it with a hard "G", I had no idea what they meant.
Outside of common (mis-)usage, there isn't any doubt about the correct pronunciation, as it is specificied in the 1987 document defining the format. It's "Jif", as in "jiffy".
If someone tells you their name is spelled Qwerty, and it's pronounced "Fred", then it's pronounced "Fred"