Just a meta-comment on a couple of points.
Searched for funny comments. Not quite nothing, but the few that were moderated funny were barely.
Searched for "evil", but only referenced in a sig.
Searched the insightful comments. Not.
Searched for references to any of the books I've read about Amazon. Nothing.
Several hundred comments. The article is probably about to expire. Wanted to find some part of the discussion that was worth participating in. Failed.
Oh well. Capsule summary. I stopped doing business with Amazon many years ago because I felt they were abusing my privacy and my personal information. (Also no visible references to those two terms as of this writing.) Just went through a 16-month episode of Amazon spamming that was only stopped (if it has been stopped) by appeal to jeff@ himself. Yet in conclusion, I don't really blame Amazon for becoming evil. That's just the rules of the business game these decades. If a company fails to become sufficiently evil, then it gets destroyed like roadkill. (I think NetScape, Sun, Palm, and Nokia are examples of such destruction.)