I have to agree here.
Also they should not count kids and young people who dont yet have a revenu.
Its sure that kids and youngster without jobs wont buy and they will pirate, they dont have money to buy.
I would resume this in one simple question:
Of the material you have pirated that you can remember, how much would you have brought, that you didn't actually brought, if it were sold at a resonable price?
Because there are three things that make ME pirate.
1. I want to know if I will like it before buying
2. The price is unresonable ( ie 70$ for 1 season of ST-TNG) (I brought all seasons of SG-1 it was only 25$ each)
3. The thing I would not buy because I already know I dont like it enough, but from time to time its entertaining.. (ie: Buffy)
( I watched all the buffy, but damn I would have never brought it and if I couldn't pirate it, it wouldn't have changed my life is I didn't saw it)