Unless they're buying out TiVo, they're already second to market... I haven't cared in a LONG time what channel or time my show is coming on, I just use the TiVo app on my phone to search for what I want and magically it appears on my screen. Want to watch a series? Not a problem! My TiVo will assemble all the episodes of that series on the DVR from any source it can get it from including recording it from air, netflix, amazon prime, hulu, etc. Full disclaimer: I have no affiliation with TiVo in the slightest... except I own one and it obviates the problem described above.