The demographic described in this story must be the most likely to comprehend that eBook prices don't make any damn sense. The publishers want $10-$15 for a text file. How is this justifiable? For many titles, that's the price for a hardback copy! A paper book is almost always cheaper than an eBook, but requires actual physical resources for creation and delivery, and has resale value.
Various providers have figured out how to eliminate piracy for music and movies. Is reading books just such a dead pastime that the market doesn't care to offer potential customers the convenience and price point that makes piracy stop making sense?