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Submission + - Facebook Boost ad only delivers 3% of the reach it claimed it would (museforward.org)

chriscorbell writes: After noting that paid ads for a music page were way under-performing I decided to grab some screen shots from the Facebook ads manager while buying some extra "boost", and write up what I found. The result: for an ad buy that Facebook said would reach 1400-3800 people, they delivered only 46 paid views, or 3% of their low estimate. As a musician/customer I'm pissed, but as a programmer I really wonder how their estimation algorithm can be so divorced from the reality of the promotional implementation — it seems more like a hand-waving algorithm.

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