I'm suggesting that closing shop and starting a new VPN business is a lot cheaper and easier than starting a new ISP. Both in terms of the administration cost of restarting the business and also the cost of reacquiring your lost customer case. With it being so much cheaper, the risk-reward calculation of a VPN provider selling users' data shifts more to the reward category.
In your rush to post an opinion befitting your narrative you overlooked the "optional" part about the location tracking. I chose instead to use the app's "I'm here now" button when we were five minutes from arriving to the restaurant.
My family had Chick-fil-A the other day. Placed our entire order on my smartphone through their app. The app can optionally track your itinerary via GPS so that the food is prepared just in time for your arrival.
It doesn't matter what claims a private entrepreneur makes or whether his claims are truthful or accurate. The government is enforcing its claim through the power of the state, making alternatives impossible, whereas a private entrepreneur cannot.
Of course those laws existed long before Uber - they were originally passed to limit the supply of taxis by either placing artificial limits on the number taxis (medallions) or by creating licensing schemes to increase the barriers to entry. This scheme is repeated in many markets in the USA - look up the licensing and regulatory requirements for interstate trucking - those approach racketeering. Whenever a politician tells you he's endorsing regulations or licensing requirements for the public good or safety, grab your wallet.
And the business model of Uber's entrenched competition is to pay off politicians to pass laws that unfairly protect their markets from upstarts like Uber. So one is engaging in blatant corporatism while the other is fighting it.