Submission + - Former Mozilla CEO launches new browser
rudy_wayne writes: Former Mozilla CEO Brendan Eich has launched a new Chromium-based browser called Brave.
"Brave blocks everything: initial signalling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals," Eich wrote on the Brave site.
Former Mozilla CTO Andreas Gal said in a blog post, the web is broken, with current browser vendors unwilling to tackle the dilemma of blocking ads, while looking at alternative mechanisms for funding content. Gal said it was ironic Brave was a for-profit operation that can make money from reducing advertising.
"Brave blocks everything: initial signalling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals," Eich wrote on the Brave site.
Former Mozilla CTO Andreas Gal said in a blog post, the web is broken, with current browser vendors unwilling to tackle the dilemma of blocking ads, while looking at alternative mechanisms for funding content. Gal said it was ironic Brave was a for-profit operation that can make money from reducing advertising.