FTC Issues New Rules for Native Advertising on the Internet (blockadblock.com) 120
popo writes: Native Advertising, or advertorial content that's camouflaged to mimic a site's original content is all the rage among web publishers these days particularly as ad-blocking takes a bigger and bigger bite out of traditional web-advertising revenues. Well the FTC reiterated its position on native ads and may have just slammed the door shut on this "alternative" form of online advertising. The verdict: If it's not clearly marked "advertising", it may be considered misleading. And by misleading, the FTC means illegal. Of course, from an adblocking perspective, once you clearly indicate something is an ad — you make it all the more easy to block. Which defeats one of the primary goals of native ads to begin with.
