Comment Re:The good things about a cashless soceity (Score 1) 617
>I can't seem to understand the danger in this. I for one really want marketers to know what I'm interested in; We have a real chance to change the role of advertising from a broadbased attack on our senses to facilitate brand reconition for products and services we don't need or want
(current) to a tool that educates us to the availibility of products and services we genuinanly would like to know about.
I don't want to know about ANY products or services via email, phone or misleading snail mail. When I want to know about a product, I will look for the info - I don't want it provided to me. When I have needed information about products or services for my job, I've had a damned difficult time getting it out of the sales and marketing folks any damned way (they have LOTS of glitzy brochures, but no white papers), all I want from marketers is for them to leave me the fuck alone.
I have refused to buy things that I wanted due to intrusive marketing. If you call me, or spam me, or mail me misleading envelopes, or insist on speaking to me in market-speak instead of plain English, I will not buy your product even if it's exactly what I'm looking for at half the price I've seen elsewhere - because I do not want to be bothered and will not reward any business that makes it part of their business plan to bother me.
In a cashless society where marketers had that level of information about me and the ability to annoy me more regularly, I'd end up growing my own vegetables out back, patching my clothes and using this same computer until I died.
If you want marketers to know your preferences, opt-in to all their lists to your hearts' content, but that it doesn't bother you doesn't mean all MY transactions should be available for their perusal.
(current) to a tool that educates us to the availibility of products and services we genuinanly would like to know about.
I don't want to know about ANY products or services via email, phone or misleading snail mail. When I want to know about a product, I will look for the info - I don't want it provided to me. When I have needed information about products or services for my job, I've had a damned difficult time getting it out of the sales and marketing folks any damned way (they have LOTS of glitzy brochures, but no white papers), all I want from marketers is for them to leave me the fuck alone.
I have refused to buy things that I wanted due to intrusive marketing. If you call me, or spam me, or mail me misleading envelopes, or insist on speaking to me in market-speak instead of plain English, I will not buy your product even if it's exactly what I'm looking for at half the price I've seen elsewhere - because I do not want to be bothered and will not reward any business that makes it part of their business plan to bother me.
In a cashless society where marketers had that level of information about me and the ability to annoy me more regularly, I'd end up growing my own vegetables out back, patching my clothes and using this same computer until I died.
If you want marketers to know your preferences, opt-in to all their lists to your hearts' content, but that it doesn't bother you doesn't mean all MY transactions should be available for their perusal.
