Comment End users don't "think" Google (Score 1) 285
Most corporate sites are supposed to be oriented for those who don't know their products. Some promote them blindly; some flaunt their "magnificent" specs; some just post a picture. But the objective is the same
Users who need to go to those sites usually aren't the kind of customers that uses google (or any other engine) to search for a product; They read an article in a magazine, or saw an advertisement, and them go check the URL supplied in the article (or ad). If none was found, they almost probably will try typing the company name at the URL (which will send them to MSN's crappy search engine)
Besides, at it was already pointed out, strage URLs aren't marketeable enough. You can't paint "http://www.cornershop-cosmetics-from-chicago-inc. net/ " in a van :-) You'll want www.cornershop.com. Better yet, www.cosmetics.com (_We_ are _the_ cosmetics shop).
Domain names aren't just a resource. They're part of a marketing strategy and image. No search engine can replace that.
Users who need to go to those sites usually aren't the kind of customers that uses google (or any other engine) to search for a product; They read an article in a magazine, or saw an advertisement, and them go check the URL supplied in the article (or ad). If none was found, they almost probably will try typing the company name at the URL (which will send them to MSN's crappy search engine)
Besides, at it was already pointed out, strage URLs aren't marketeable enough. You can't paint "http://www.cornershop-cosmetics-from-chicago-inc
Domain names aren't just a resource. They're part of a marketing strategy and image. No search engine can replace that.
