Oh I know all about the potential for story in the Warcraft universe. You nailed the problem; it's an MMORPG. If you ask me, they already came up with something better than grinding. Warcraft I through III were brilliant, fun games. I suspect the problem now is simply a matter of greed. Quality, one-purchase games such as Warcraft III are - while highly successful - not the money-making machines that the ex-EQ developers and managers want, so they don't make them anymore. It's even more depressing that so many people play these games. As consumers, it's really our fault.