Submission + - Has Slashdot Become More Ads Than "News for Nerds, Stuff That Matters"? 2
FictionPimp writes: Load Slashdot's front page today without an ad blocker and count what you see before scrolling.
Above the fold, there are 6 distinct ad placements: a full-width Retool banner just below the navigation, a MongoDB Atlas inline banner styled to look like a site notice sitting directly above the first story, two sidebar ad units (one for a game dev course bundle, one for business software comparison), a "Sponsored Content" slot beginning to appear at the bottom edge, and a sticky MongoDB footer bar fixed to the bottom of the screen. MongoDB alone holds two simultaneous placements on the same page load. The ratio is 6 ads to 2 stories before you even scroll.
Slashdot has carried the tagline "News for nerds, stuff that matters" since Rob Malda was running the site out of a college dorm in 1997. It is now owned by Slashdot Media, the same parent as SourceForge, and the nav bar includes a "Thought Leadership" section, which is industry parlance for paid editorial content.
None of this is unique to Slashdot. Display advertising is how independent tech publications survive. But there is a meaningful difference between ads that share a page with content and ads that outnumber and surround the content, with some of them actively designed to look like part of the editorial feed.
The question for the Slashdot community: at what point does the original promise of the site, a curated community-moderated signal in a noisy web, get buried under the noise it was supposed to filter? Should the site be rebranded: "Ads for Nerds, News if we can fit it in"?
Above the fold, there are 6 distinct ad placements: a full-width Retool banner just below the navigation, a MongoDB Atlas inline banner styled to look like a site notice sitting directly above the first story, two sidebar ad units (one for a game dev course bundle, one for business software comparison), a "Sponsored Content" slot beginning to appear at the bottom edge, and a sticky MongoDB footer bar fixed to the bottom of the screen. MongoDB alone holds two simultaneous placements on the same page load. The ratio is 6 ads to 2 stories before you even scroll.
Slashdot has carried the tagline "News for nerds, stuff that matters" since Rob Malda was running the site out of a college dorm in 1997. It is now owned by Slashdot Media, the same parent as SourceForge, and the nav bar includes a "Thought Leadership" section, which is industry parlance for paid editorial content.
None of this is unique to Slashdot. Display advertising is how independent tech publications survive. But there is a meaningful difference between ads that share a page with content and ads that outnumber and surround the content, with some of them actively designed to look like part of the editorial feed.
The question for the Slashdot community: at what point does the original promise of the site, a curated community-moderated signal in a noisy web, get buried under the noise it was supposed to filter? Should the site be rebranded: "Ads for Nerds, News if we can fit it in"?
