So when this app store goes live, this will probably happen:

 1. The app store will randomly break from a Windows update for no apparent reason and suddenly when you try to buy apps, it'll start downloading and then you'll get "Unknown error 0x8004008 has occurred" with a "more info" hyperlink that leads to a 404 page on Microsoft's site. Running a repair or system restore will not fix it, and system file checker will tell you nothing is wrong. You'll then reinstall Windows.

 2. Once you reinstall Windows, you'll be able to download apps from the Windows App Store, but once the app is downloaded, it will launch the third party software vendor's own custom installation program which will stick junk all over your hard disk, trigger UAC prompts, and when you launch the app, another random app on your machine will try to repair itself.

 3. When you try and uninstall the app, you won't be able to do it from the app store, you'll have to go to "Programs and Features" and uninstall it from there, where you will get an error saying that the install log could not be found and you're unable to uninstall the app.

 I dare you to tell me I'm wrong.

Get a dictionary. security â"noun 1.freedom from danger, risk, etc.; safety. 2.freedom from care, anxiety, or doubt; well-founded confidence. 3.something that secures or makes safe; protection; defense. 4.freedom from financial cares or from want: The insurance policy gave the family security. 5.precautions taken to guard against crime, attack, sabotage, espionage, etc.: The senator claimed security was lax and potential enemies know our plans. Keeping crooks out of things is way down at definition number 5.

Step 1: Claim that Firefox and Chrome are destroying Internet Explorer in market share, celebrate record downloads of Firefox.

Step 2: Claim that Microsoft's bundling of Internet Explorer somehow makes everyone too stupid to know that other browsers exist.

Step 3: Somehow believe these two claims don't conflict with each other.

Dear Anti-Microsoft crowd, Please pick one or the other.

"Does anyone have a good plan or sources of reliable information that can be used to inform the customer?"

If you don't personally know of any reliable source of information that can be used to inform customers that the software is secure, why are you making the claim?

Translation:

Back in the '80s and early '90s, computer geeks coped perfectly well with competing computers and operating systems. Sure, an Amiga was a bit different from an Atari, which was different from PCs, Macs, and Commodores, etc., but so what? People just coped because they were computer geeks and they loved this sort of thing.

What the Windows and Mac culture has done over the past 20 years, is refine the computing experience to such a degree that you no longer need to be a computer geek in order to do things like print a resume, manage your budget, watch movies, create movies, run a radio station, design buildings and roads, and kill Orcs on a Sunday night.

"Instead of learning about launching applications and using word processors, they're trained to click on [buttons]"

Tell me, what else is there to launching applications and using them that you believe an end-user, who doesn't care about the inner workings of the device, needs to know?

Your comment advocates the position that computers should be difficult to use. That in order to use them, people should be required to know how they're assembled and configured in the factory.

Ya know, instead of people learning about the electromagnetic spectrum, they're simply "trained" to press buttons on a microwave oven.

The 80s are over man. Computers aren't just used by computer geeks anymore, and those people that aren't computer geeks, they don't really care, and they're never going to care for the exact same reason that I don't care how my washer/dryer is assembled.

I guess I'm just "trained" to dial that timer and press the button that says "delicate fabric" and click start.

What a dumbass I am.