So when this app store goes live, this will probably happen:

 1. The app store will randomly break from a Windows update for no apparent reason and suddenly when you try to buy apps, it'll start downloading and then you'll get "Unknown error 0x8004008 has occurred" with a "more info" hyperlink that leads to a 404 page on Microsoft's site. Running a repair or system restore will not fix it, and system file checker will tell you nothing is wrong. You'll then reinstall Windows.

 2. Once you reinstall Windows, you'll be able to download apps from the Windows App Store, but once the app is downloaded, it will launch the third party software vendor's own custom installation program which will stick junk all over your hard disk, trigger UAC prompts, and when you launch the app, another random app on your machine will try to repair itself.

 3. When you try and uninstall the app, you won't be able to do it from the app store, you'll have to go to "Programs and Features" and uninstall it from there, where you will get an error saying that the install log could not be found and you're unable to uninstall the app.

 I dare you to tell me I'm wrong.

Get a dictionary. security â"noun 1.freedom from danger, risk, etc.; safety. 2.freedom from care, anxiety, or doubt; well-founded confidence. 3.something that secures or makes safe; protection; defense. 4.freedom from financial cares or from want: The insurance policy gave the family security. 5.precautions taken to guard against crime, attack, sabotage, espionage, etc.: The senator claimed security was lax and potential enemies know our plans. Keeping crooks out of things is way down at definition number 5.

Step 1: Claim that Firefox and Chrome are destroying Internet Explorer in market share, celebrate record downloads of Firefox.

Step 2: Claim that Microsoft's bundling of Internet Explorer somehow makes everyone too stupid to know that other browsers exist.

Step 3: Somehow believe these two claims don't conflict with each other.

Dear Anti-Microsoft crowd, Please pick one or the other.

"Does anyone have a good plan or sources of reliable information that can be used to inform the customer?"

If you don't personally know of any reliable source of information that can be used to inform customers that the software is secure, why are you making the claim?