Comment Apple sold out, man (Score 2) 43
That isn't just semantics. Your interests change - you become more (small-c) conservative, defensive measures become much more important, etc. because the next incremental customer is worth much less than keeping what you have. And the risk is real - everyone wants to be king.
In Apple's case, there's also that it is now a fully post-Jobs company, and Jobs was uniquely responsible for what Apple was. His remaining influence is in the heads of the graybeards who worked with him and is otherwise ceremonial. And Jobs was "counterculture", to some extent. It was more than PR - it was his personality. It is why for istance they yielded the enterprise market to Windows - he not only didn't give a shit about device management or directory service permissions or stuff like that, he considered that somewhere between distracting from and hostile to making "insanely great" devices. That was all tempered through business demands, but he really did refuse to do a lot of "normal" things that are considered table stakes today. Jobs was a strange CEO.
Cook is not. Cook is very good at his job, but he's not the type to "leave money on the table" by refusing to build something he doesn't personally care about. And at their size, it is harder for them to resist losing focus, especially without Job's unique mix of arrogance, talent, poker face, assholishness, focus and charisma.
I don't think it is possible to have a $trillion+ company that isn't exploitive. As they get bigger, they take the shape and characteristics of the system in which they're embedded.
You want non-shitty companies, grow them somewhere that doesn't reward them for doing shitty things.