Comment Re:Yeah well they're shit (Score 2) 40
This isn't about turbotax. We are not going to have 100 million people create a tool to do their taxes. Heck, I have the knowledge (and my previous taxes as base) to do my own taxes, but I don't. Why? Because I can't e-file on my own, and I can't be bothered to print something out and wait forever for a refund. (RIP IRS Direct File)
It might be about Quickbooks. However, I think it's more likely to see people build QBO alternatives and the market flooded with vertical-specific competitors than everyone making their own. As Nate Jones says, The cost of software might be going to zero, but the cost of attention is high as ever, and trying to create custom accounting software for a small business is not a good use of attention unless you're already an accountant. (and maybe, not even then.)
I don't even think it makes sense for large companies - even if you can replace SAP or Workday with your own custom software and have it be cheaper to maintain the four developers that do everything for you, it's a bad use of your corporate attention in all but unique cases. Otherwise, everyone would already be using Odoo.