It's not short sighted though. It's a failure of market competition writ large.
In theory, stiff competition should force manufacturers to keep margins low. This represents just throwing additional manufacturing cost at it and providing no benefit to the buyer in the case they don't take the option. They could have, and competition should have forced them to either leave out the hardware to get the manufacturing cost down OR make the feature always on to justify the higher cost driven by the higher manufacturing cost.
That should also apply to programmable engine performance or any consumer electronics where the high end features are always there but disabled either by flags in the firmware or jumper settings.
Value pricing == market failure.