Snap has filters and disappearing texts. Other than ads, there is no user or product data to mine unless they are breaking their own rules. The product is easily cloneable by Facebook, goliath of Internet with it's brethren of Google, Microsoft and others. Reminds me of... Groupon?
As described by a coworker: "Snap is the Uber of Twitter."
at least Twitter has data to mine, the product is still you... even with a character limit.
Facebook is big enough to get the Goliath media attack. Looks really like a Snap stock prop piece.