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The Media

Submission + - Newspapers Get Three Times Too Many Ad Dollars 1

Hugh Pickens writes writes: "Even though newspapers have lost nearly half of their ad revenue in the last five years, Alan Mutter writes in "Reflections of a Newsosaur" that a recent report comparing the amount of time consumers spend accessing various types of media with the percentage of advertising dollars spent on each format, shows that newspapers are getting three times more advertising than their readership deserves. Television, for example, represents about 43% of the time Americans spend consuming media and broadcasters collect about 43% of the advertising dollars, so that sounds about right. But even though consumers spend barely 5% of their time reading newspapers, eMarketer found that publishers are getting 17% of the ad spend and in the most egregious mismatch discovered by the study, only 0.5% of advertising goes to mobile phones even though people spend more than 8% of their media time using them. Internet ad dollars are being shortchanged too with 25% of media mindshare devoted to the Internet and barely 19% of ad dollars going to the web. "This is good news for newspaper publishers because it proves that they have done an excellent job to date of convincing marketers of the value of their medium," writes Mutter. "It also is bad news for publishers, because it represents a formidable threat: What would happen if advertisers began to wonder why they are spending so much on newspapers when they can use cheaper and more targetable advertising to reach the growing audiences on the web, mobile and social media?""

Submission + - Accidental Find May Lead to a Cure For Baldness (singularityhub.com)

kkleiner writes: "Science is full of stories in which great discoveries are made by accident: the discovery of radiation, the discovery of the universe's shape through x-ray detection, and the cure for hair loss? Maybe. At the time they returned to the cages to find that their bald mice had miraculously grown their hair back, the scientists at UCLA had no intention of curing baldness. Originally, theirs was in fact a study aimed at reducing the harmful affects of chronic stress. The unanticipated side effect of their treatment could prove a boon to balding men and women everywhere, not to mention to the drug company that delivers the cure to them."

Submission + - Artist extrudes 430,000 Play-Doh cars (wired.co.uk)

polyfluid writes: "Artist Fernando Orellana has created a machine that creates a continuous stream of tiny, identically-shaped Play-Doh cars. The piece is designed to illustrate our obsession with automobiles and will continue to make cars until 429,674 have been made — the total number of vehicles that the Ford Motor Company made in 1947, the year Henry Ford died."

Comment Re:Hardly (Score 1) 374

What I really don't understand is why corporations don't require their users to use IE6 for their internal web-apps but allow them to use an alternative browser such as Firefox or Opera for browsing the modern Internet. It's ironic that Microsoft's decision to disallow side-by-side installations of IE which could cause much larger adoption of alternative browsers such as Firefox.

This way, corporations could run their crappy web-apps on an ancient browser and use a modern browser for everything else. Just rename the "Internet Explorer" icon on everyone's desktop to "Corporate Web Apps" or something.

Comment Re:Market share (Score 1) 481

Automatic updates weren't enabled on XP until one of the service packs. So millions of PCs will never know about the new browsers.

They will when they can no longer view many of their favorite websites. I'm glad YouTube and other sites are doing this. We need strong leadership to force IE6 off the web.

Pretty soon, the idea of banning IE6 from websites will hit critical mass and suddenly it'll start affecting websites used by people in businesses who refuse to upgrade out of IE6. That's when those IT departments will finally upgrade to something newer than an 8 year-old browser. In Internet years, that's like 100.


Traveling With Tom Bihn's Checkpoint Flyer 133

Some people care about bags; obsession is a better word. (See the Bags subforum of the Every Day Carry Forums for evidence.) How are the straps attached? Is that 1050 denier, or 1600? Makers like Crumpler, Ortlieb and Maxpedition inspire impressive brand-loyalty, but probably no bag maker has customers more enthusiastic than Tom Bihn's. (There really is a Tom Bihn, too -- he's been designing travel bags since he was a kid; now he has a factory with "all the cool toys" to experiment with designs and materials.) When I started looking for a protective case for my MacBook Pro, I discovered that a few of my coworkers were part of the Bihn Army, and after some Tupperware-style evangelism I was convinced to buy a few items from the Bihn line-up: a backpack (used); then a messenger bag (new); then a mid-sized briefcase, used, which is now my portable filing cabinet. (Take this bias for what you will; I stuck with my previous messenger bag for more than a decade.) For a just-completed trip to Israel, which I couldn't quite make in true one-bag travel fashion, I brought along one of the newest Bihn Bags — the Checkpoint Flyer — and found it to be worth its (considerable) price. Read on for my review.

Submission + - Ray tracing for gaming explored (pcper.com) 3

Vigile writes: "Ray tracing is still thought of as the 'holy grail' for real-time imagery but because of the intense amount of calculations required it has been plagued with long frame render times. This might soon change, at least according to an article from Daniel Pohl, a researcher at Intel. With upcoming many-core processors like Intel's Larrabee he believes that real-time ray tracing for games is much closer than originally thought thanks in large part to the efficiency it allows with spatial partitioning and reflections when compared to current rasterization techniques. Titles like Valve's Portal are analyzed to see how they could benefit from ray tracing technology and the article on PC Perspective concludes with the difficulties combing the two rendering techniques as well as a video of the technology in action."

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