Florida residents affected by the breach will receive a letter offering one year of free credit monitoring through Sontiq, Inc.
They can get that free from Experian, so... whogivesafuck? That's really just advertising for Sontiq, they are hoping people will sign up after the free year for something they could get for free somewhere else.
(Experian is doing it to try to trick you into buying services by diddling their version of your credit score up and down, sell you access to your other credit scores you can get for free, get you to apply for other lines of credit, etc. But you can do none of that shit and still get free credit monitoring.)