Comment It's all about design (Score 1) 209
Here in the UK, I saw the Mach-E in person years ago at Goodwood Festival of Speed and I think Everything Electric show in Farnborough. The front 'grille' is horrible! Why they used the Mustang brand name in a frumpy SUV is anyone's guess, and the stuck on volume knob was a UX fail. Not a bad idea to have a tactile dial, but the execution was poor. The Lightning got everything right, except the range, as Cybertruck has proven too. Trucks need range because - tow!
I am amazed Ford could not tell what they needed to do.
On the contrary, Renault have had fantastic success with the Renault 5 EV here in the UK. Looks great, affordable and the range is not too bad for a compact vehicle.
Ford should have electrified the Focus and waited for larger batteries to electrify THE Mustang, without changing the body style. Grilles are everything!
As many have predicted, China., Kia and Tesla are going to bankrupt legacy auto whose arrogance and lack of imagination is off the scale. Only BMW have done it right. Controversial design, but great range and funky interiors. (i3 and iX3)