Comment Re:Plutocrats always get a slap on wrist (Score 1) 59
Much of the fraud came from marketers acting suspiciously enough to be flagged by Meta’s internal warning systems. But the company only bans advertisers if its automated systems predict the marketers are at least 95% certain to be committing fraud, the documents show. If the company is less certain – but still believes the advertiser is a likely scammer – Meta charges higher ad rates as a penalty, according to the documents. The idea is to dissuade suspect advertisers from placing ads.
They charge the scammers extra for ads, everytime they get flagged.
So they already doing it to earn extra money.