Ah, I see. I believe that your logic is flawed. That some people may tolerate or even welcome ads does not indicate that they aren't important.
Particularly for Netflix, which for years now has been a refuge for those who do not even tolerate ads.
Well, Hulu offers both commercial and commercial free subscriptions. They report 9M subscribers for the commercial version and 3M for the commercial free version. Based on their users, it would appear that commercial free is important for about 25% of their users. Since both versions offer the same content, using them for the analysis rules out other "important" issues such as available content. Nielson states that the demographics of Netflix and Hulu viewers are the same, so unless one can come up with an explanation as to why their viewing preferences are different, I'll stand by that the commercial free is not important to most people.