Piracy will never go away. It's literally part of the market itself. No matter what kind of laws or restrictions they impose, people always find a way to share information. So it's not a force that's hurting the market, it's simply part of it. And if the copyright holders can just learn to use it to their advantage, it can be one of the most powerful forms of advertising online. It doesn't cost them any customers or money, it only provides new opportunities.