I suspect that the "I made a lot of money selling enterprise resource data munging cloud solutions or something; therefore I am very smart" crowd is more susceptible than average to the specific "Now, I'm not going to say 'eugenics'; but clearly you want your children to be just plain better, like you..." sales pitch; but the genre of hope-and-hype 'this will make life better for your child' seems to have more or less universal appeal. The upmarket techie flavor leans a bit GATTACA, and probably has a lot more literature that is the layman's idea of what good scientific papers look like; but it's basically the same impulse that has people taking prenatal wellness supplements of deeply dubious efficacy and experimenting with prenatal classical music and stuff.
I'm not particularly inclined to be trusting of someone squeezing PCR until it bleeds and then shoving what comes out into their proprietary risk model until they've shown some pretty solid results; but it's not like 'prospective parents who want healthy babies' are a weird niche audience. Especially if it's an IVF-related intervention; which presumably means that most of your customers are coming in the door with some combination of fertility issues, an atypically high number of miscarriages or stillbirths, or one of the relatively well characterized and dire heritable conditions that are closer to "25%, maybe 50-50 in males if it's X-linked" than to "well, meta-analysis suggests that these 853 genes can nudge the risk of the autism by an amount that was technically statistically significant".