There never really was any regulation. The FCC passed regulations (which many people saw as overstepping their bounds), which would have prevented the ISPs from selling customer data without authorization. This regulation was never enforced. But in effect, it just would have been another line in the TOS that you agree to it, and if you have no other choice for internet service, what are you going to do?
At any rate, it would be an FTC issue, not an FCC issue. All repealing the regulation did was keep the internet functioning the same way it has been since its inception. Ooh, scary, huh?!
Not to mention that the Facebooks and Googles of the world were never affected by this and could still sell any data they wish, so this just levels the playing field between different internet companies who are already doing much more nefarious things with your data.
The point of the incessant media coverage, however, was precisely to piss people off over essentially nothing because they are pushing a political agenda, and sites like this one and many news outlets want to whip up any fervor they can over the Trump administration, essentially numbing people to their wolf crying, so a few years into the administration, they'll have carte blanche to do anything and no one will care, because of "WOLF!!! WOLFFFFF!!!!!!!" every time some non-issue pops up that the mentally ill see as an impeachable offense.