Back in the 80's, when all of the "Coca Cola" gear was popular, a friend of mine crossed into Mexico, and bought a bunch of stuff. It wasn't until after he came back to the US, when I noticed that it actually said *Caca Cola*. And here he is, wearing the t-shirt, the watch, and sun glasses. He never heard the end of that one.
And don't even get me started on the "Sieko" watches they had for sale.