It's just another 'celebrity' getting science wrong... so why is this news? This is a misdirected attack on what should be savagely unleashed on media and the nature of for profit markets. I'm not opposed to either directly, but they have tons of problems in themselves, and apparently getting worse. (aka, Journalist creed being 'report the truth' while the people who hire them has the creed 'bottom dollar') - let's talk about the contradiction that leads to problems like this instead of the side effects.

For a bunch of tech enthusiasts - we sure don't give a shit about our privacy by answering this thinly veiled 'questionnaires' do we.

Customers are bottlenecks too, so you must take into account that as well. There is a faster way to parallel process knowing this: You send two people down the row of customers to take orders and give tickets to those who are ready (the first person takes everyone who is ready with cash the moment they are approached - while the 2nd employee catches those who are a bit slower / using cards) and when the line is traversed, go back to do other duties (ice fetching/accounting etc) OR leave that person deep in the line (think McDonalds 2 window system). You have one person constantly fetching ice (they can trade to avoid fatigue), you have one person to verify the tickets and allow the bag transfer. Rinse-repeat. This is why I'm a computer scientist who does business, there is always a better algorithm than the competition.