For those hating on Cloudflare, it has become a necessary evil. There are numerous articles out there about how scrapers are overwhelming servers. AI is used to do a lot of taking without giving back.
While this licensing might sound promising, it usually means less money for content creators. Here is a quote from quora, which generally falls in line with my knowledge and is applicable for deals like this.
In the 70s, artists and groups got advances against their albums, usually in the range of $50,000 to $200,000, to record. The artists would then have to record on that budget, with the hopes of getting a tenth of their album sales and radio royalties afterwards. If a record sold for $10 (let’s say), then they got a dollar - but they had to pay off that advance first before they actually made anything.
Today, streaming pays a pittance of that. Artists and groups are paid per stream. They receive anywhere from $.00069 (on YouTube) to $.012 (on Tidal) per stream. That’s rightif a song has been streamed a million times, on YouTube it makes - $690. They do get some more if you actually buy it from Amazon or Spotify, but it isn’t much - you’re talking about pennies on each single and not much more if you buy the full album.
The only area that artists/groups have ever made money is in merchandising and touring. For example, in 2018 Taylor Swift made $99 million for the year. $9 million came from her publishing rights, royalties and music usage. Guess where the other $90 million came from? And this rings true for every artist or group, which explains why they are out on the road - sometimes even when they shouldn’t be.
Where money used to be made by record studios, movie studios and publishers, it's all shifting to a few big tech companies. Our world is homogenizing where Apple, Microsoft, AWS are at the center of it. Content creators when pulled into these (subscription) plans generally make much less than if you bought the work... they always get the shit part of the bargain.
I have said this before, but US Tech companies have gone from move fast and break things to fuck you and ask why you don't like it. There needs to be more regulation. I imagine eventually a person has a datacenter forcefully built in their residential neighborhood. It kills their child who has a heart defect from the constant noise and vibration. I imagine that someone like that would have a vendetta to take out some of these AI CEOs.