Comment Tried before (Score 1) 323
A company called Bannerama tried this. They offered software to replace banners not with other banner ads, but with pithy quotes & other content. Don't know what happened to them--bannerama.com isn't working.
The gist of the Forbes piece is that "companies won't give up their lost ad value without a fight." Of course CPMs were much higher when the article was written.
Still searching for my Inner Adult...
The gist of the Forbes piece is that "companies won't give up their lost ad value without a fight." Of course CPMs were much higher when the article was written.
Still searching for my Inner Adult...
