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Submission + - Google tests ads that load faster and use less power (bbc.co.uk)

Big Hairy Ian writes: Google says it has found a way to make adverts load faster on web pages viewed on smartphones and tablets.
The company said the ads would also be less taxing on the handsets' processors, meaning their batteries should last longer.
The technique is based on work it has already done to make news publishers' articles load more quickly.
But it is still in development, and one expert said Google still had questions to answer.
The California-based company's online advertising revenue totalled $67.4bn (£51.2bn) last year.
That figure included banners and animations placed via the Google Display Network — which would be affected by this project — as well as other types of ads, such as search result links and YouTube pre-roll clips, which would not.

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