It's about an executive who has lots of preconceived notions about how "the future of gaming" will exist, and how his company will monetize that future... and too focused on his own experience to consider anything else.
This is dangerous, from a business perspective; a smaller business would probably simply struggle to survive or go under, but unfortunately for us, a company the size of EA will drive the market. Sure, a lot of his ideas are impractical and even impossible, but he'll push enough of this sort of garbage on the public, who will buy the next Sims and Battlefield games and have to suffer through his crappy "social interaction" nonsense.
They'll pay off journalists and cherry pick focus group commentaries to support their ideas and blame developers when it comes out buggy or nonfunctional... or consumers simply reject it out of hand.
It's OK to be visionary... it's not to simply think you are visionary and force everybody else to follow through because you are the boss.