Comment Re: Late to the party (Score 1) 145
15 million impressions last year isn't what I'd consider a void. That's still over a million a month. Think about that. Just how much were they actually paying for that million a month? I doubt it's anywhere near what advertisers pay for the same amount.
Let's assume they paid somebody to spend a minute to copy-paste each post (which is dumb to not just automate, but whatever) that means they were spending about 40 hours per year, or one week for one person, for 15 million impressions. I don't know if they were paying for twitter premium, but that's peanuts compared to the labor estimate I just made.
Unless I'm missing something, the math just doesn't add up to say that "due to the costs involved, we think it's preferable to get zero impressions at all instead of 15 million."