So, I took my son to Ikea while he was up for a visit. There are no such stores where I came from. So his Gramma asks me, "Isn't Ikea a some-assembly-required furniture store???"
This is about as incredulous as she'll get, and I felt like I had to explain myself. So, what I sent back reads more like ad-copy than an Email. Enjoy it, and feel free to ridicule me for it.
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Yes, mostly. The initial "draw" is the sheer size. Take the space of
four large Best-Buy stores, and add a little more, across two floors,
and several distinct phases. It's also not limited to what you'd
expect to get from Wal-Mart's furniture area. Add to the standard
assembly-furniture, things like modular kitchens, flooring, couches,
mattresses.
You start at an escalator to send you to the top floor. And you're
supposed to pick up a browsing bag. It's like being in a maze where
Rooms-To-Go style showrooms are all packed together. but it's many
more rooms. End-caps, and aisle-bins have small items that are meant
to be put into the browsing bag. Rooms are all made up of stuff
elsewhere in the store. There are rooms set up to various economic,
and style considerations, from natural woods, to industrial grays, to
bright colors, in collage-dorm, first apartment, and "I've got some
money" levels. When I say "rooms made up of" that includes modular
closets, kitchen sinks, pictures, lighting, floors, floor coverings.
Next section is dedicated to types of furniture, desks, desk chairs,
lounge chairs, dressers, couches, lounge chairs, kids stuff, and then
to the Sweedish cafeteria. Meatballs, of course, but also salads,
deserts, smallish sandwiches, and more kid-friendly stuff...
Down the stairs (the two landings are covered with different types of
their modular flooring. Time to turn in the browsing bag for a
cart...
They have a section dedicated to wall hangings, photos and paintings
in all sizes, and others dedicated to lighting, rugs, cook-ware,
bedding (sheets, bed-spreads). Again, the path is back and forth,
which just makes the place seem even bigger, then ... walk through the
doorway into the warehouse area. That cart can now be traded in for a
flat-bed. Anything you liked in the rooms upstairs is here, with
fully assembled samples in-case you forgot to write down the aisle and
bin number.
Final transition is to the cash-register area, with lots, and lots of
bins .. batteries, light bulbs, throw-rugs, cups, back-scratchers...
just stuff. Past the checkout line, a snack area where you can get a
50 cent hot-dog, or a 1 dollar cinnamon roll.
The second "draw" is the European style. Little wonder, being the
place is European, but it's different. And different is good. The
furniture is strictly 'get what you pay for', but pretty much
everything is just a little better than you'd expect (just a little).
1 finger sliding drawers is the rule, not the exception - and the
instructions have no words - just numbers and pictures.
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So, yeah, it's an assemble it yourself furniture store, on some
serious money.