The overly high prices in Europe (Which I'm assuming your from, based on the money-type shown in the post) is something that Valve did a while back. No one has gotten an answer from them, but in the US end of things, the prices are fairly decent.
"No, no, I don't mind being called the smartest man in the world. I just wish it wasn't this one." -- Adrian Veidt/Ozymandias, WATCHMEN