Comment Re:You know... (Score 1) 345
They aren't doing anything to prevent used sales. They're encouraging new sales with free stuff that makes the game a bit more fun or interesting. The DLC that this kid didn't get is completely unessential. There is no prevention. Prevention would be requiring downloading DLC that makes the game playable or completable. Even if they did make you do that, we have no right to be outraged unless the publishers don't tell us about this.
Bioware knows that people would catch on pretty fast if they had to download things to finish or play the game so they offer something trivial that you may or may not want. It isn't quite the difference in price between used and new, but who knows. I think it's brilliant.