Well, this is kind of a general complaint, isn't it?
These days, consumers really have no clue about ANYthing. How much research do you do into anything you buy? How much research do you do into the food you buy? the car you drive? the place you live? the place you work? the place that holds your life savings?
If you're like most people, probably zero.
Lets face it, we've gotten used to our omnipresent government regulating things to be safe for us, that we simply assume everything we see on the shelf is safe, whether it's been certified or not. Even when it is certified, you cannot make that assumption, as the mountains of daily FDA recalls tell us.
Consumers need to take responsibility for their purchases, and demand real testing and certifications of products, not the fake feel-good veneer we have now.