Comment "Social/Mobile Gaming" Not to Blame (Score 1) 196
Social and Mobile gaming appeals to a very small overlap of EA's traditional core audience: invested gamers. Moreover, EA has its own mobile gaming arm.
EA is tanking because it has tried to cover ALL the bases (Xbox, Playstation, PC/Mac, iPhone, Android, Kindle, Facebook...) and has thus lost the ability to accurately and reliably cater to a single audience. EA has become so big that, like an octopus that has too many arms, can't manage to feed itself.
If they want to survive and be genuinely profitable, they need to Ma' Bell it up, divide their separate divisions up into actual self-sufficient companies and see who sinks and who swims. Focus on your audience, not the entirety of the Earth's population.