Yeah, the Cat was a failure, but it did kind of prove his point.
"Canon, possibly because the moribund Electronic Typewriter Division had been given the task, failed to market the product effectively, and it is now a dead cat.
"How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, 'What's it good for?' We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, 'This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline.' That's how I can sell it. Later, people will understand it.
"One of the prophets of the personal computer industry, Alan Kay, has said that the true personal computer has not yet been made. I disagree. We have, as the ancient curse warns us, gotten what we asked for. We do indeed have computers being bought by individuals for themselves; they are 'personal computers'. The problem is that many of us didn't want computers in the first place—computers are merely boxes for running programs—we wanted the benefits that computer technology has to offer. What we wanted was to ease the workload in information related areas much as washing machines and vacuum cleaners ease the workload in maintaining cleanliness.
"By choosing to focus on computers rather than the tasks we wanted done, we inherited much of the baggage that had accumulated around earlier generations of computers. It is more a matter of style and operating systems that need elaborate user interfaces to support huge application programs. These structures demand ever larger memories and complex peripherals. It's as if we had asked for a bit of part-time help and were given a bureaucracy."