Doesn't surprise me. I worked for a chain bookstore (not Borders) when I was at uni, and they put me in the Motivation and Health section. By the way, let me introduce myself, I'm a teacher who specialises in working with gifted kids, and one of the things that I'm really good at is picking good, relatively advanced books for young kids who are beyond the books that their librarians and teachers use for other children. I read a lot of kids and YA fiction, and textbooks and educational texts, of course, but also scifi, fantasy and historical fiction, as well as non-fiction books in a number of areas. Notice something missing? I don't fucking read Motivation or Health! I can't even take those fucking books seriously, let alone sell them!
This wouldn't have been a problem, if it weren't for the rigidity of the PHB's that ran the place. My role was to stand by a shelf, and only help people who needed help with that section. One of my colleagues' spot was to stand by the self-service information computer behind a shelf, and almost literally jump out at people if they were having trouble with the search functionality (which only googled the bookstore's public website). As much as possible, I wasn't to move, and I had to do things as quickly as possible. One day, I spent 20 minutes upselling ~$150 worth of photo books and Australian kids' books to a tourist and I got a formal warning for walking away from my section and leaving it in the hands of two of my colleagues.
Let's talk about my colleagues, though. There was a guy hired at the same time as me who I was speaking to one day... Me: "So, what books do you read?"; Him: "Oh, I don't."; Me: "You don't... Read books?"; Him: "Yeah, they're boring." Awesome. He was Employee of the Month at some point after I left. I haven't been back there in a while, but I think he's probably still working there.
Their buying policy was brilliant, also. They bought hundreds of copies of things that they thought fit with the Australian psyche, i.e., obsessed with sport. So we were always left with hundreds of copies of the latest ghost written biography of some cricketer that we could literally not give away in the end. These books were always such an albatross around our necks that our PHB's were insisting that we keep them on the shelves, and sending newer, more popular books to storage or to the warehouse. If you wanted one of those newer more interesting books? You have to wait for it to be retrieved (a couple of days, usually), but please take a heavily discounted the 3rd volume of Warwick Smythe's test cricket antics that he paid someone from South Africa to write.
I shouldn't complain too much though. The 50% employee discount was awesome. Most of the long term employees were great people. Some of the supervisors were genuinely cool people. I laugh as I remember back to thinking back over having to help people "find a book, it has like a blue cover and words, I think", or "choose a motivation book for me, I don't know which one to choose."
These book chains are dying because they're trying to do business as if nothing has changed. They're hiring the cheapest, dumbest possible labour when people are only willing to go to a bookstore and pay a bit more than they would at Amazon because they want to talk to someone knowledgeable and well-read about books.