Yep, I facepalmed at that statement too. Unusual meat colour is one solution.
Seriously, once the process is proven and refined, we're going to see the livestock agriculture industry nosedive because the biggest label will be price. No farm costs, no veterinary costs, no agricultural taxes, no feed, no chemicals, no fertilizers, no (drinking) water, no barns required, no utility bills for all those barns and equipment and on and on the list goes. When all you need is some climate control, a nutrient soup and some custom made white-cell cultures (because even vat-grown tissue can catch a cold), vat-meat will be obscenely cheap.
Of course there will always be a market for "real" meat, but it will be reduced to boutique levels of industry. Farmers competing with breeds of livestock like they do with fruit and grain breeds for the discerning gourmand.