But I believe the question is why men and women see and act to things differently, as you say. Some say biology, but most tend to say that as a cop-out answer because it can't really be proven. There's plenty of evidence out there that reinforced stereotypes, from birth to death, are the reason for these differences. I do get what you're saying about the niche. And if Dell's intention is to just sell to the niche,that is all fine and good, because there's nothing wrong with pink, being un-tech-savvy, etc. But, my current impression is that Dell is saying "this is the computer for girls," which is basically saying that they are making dumbed down material for girls not because they are a niche, but because they are women. Maybe my impression is wrong, who knows.