way too much. if they were serious they would be investing it into getting an actual product made and, dunno, maybe making it available on a platform where a considerable audience could actually try it out.
instead, they keep flashing ads of something barely anyone can actually see but still calling it the second coming of the lord. so it's just about the noise, their marketing strategy is so dumb that this can't be anything but smoke from the get go.
FWIW, I'm reading this article on Arc. I've been using it for... six months? It's a real product and I love a lot of things about it. Easels and notes built into the browser are great. Split view is clutch. "Spaces" instead of new windows + tab groups is a much better organizational system. Allowing use of different (or any combination of) profiles in every space is really awesome. Their UI also makes bookmarks usable for me again.
From the UI and product side, it's great. A really big improvement over Chrome for me. It's still just Chromium rendering, plugins, etc. under the hood. But the overall UI is such a big improvement.
On the tech choices side, I have serious questions. I'd love to talk to their CTO about why they chose to write it in Swift (that's why it's Mac only right now).
Instead of porting it and maintaining it in two languages, or re-writing in Rust, they're taking on the much harder job of trying to get Swift running on Windows. No idea what they want to do about Linux.
My best guess is that they started with Mac because that's what they use, it's what many early adopters use, and their team knew Swift.
From my experience with the browser this year, I think they have a great product. I was an early adopter of Netscape, Firefox, and Chrome. I remember my feeling with each jump, that "this is so much better, this is what I want to use going forward" feeling. I feel the same way about Arc. I don't know if we'll all be using Arc in three years, but Chrome and Firefox should be eyeing Arc's user experience if they want to remain relevant.