Comment Re:Shallow research (Score 3, Informative) 203
It looks like the control group was big name movies that people would go to see with friends no matter what happened on the Internet. I guess the theory is people will have heard of them so the social aspect of sharing movies online wouldn't affect them, but at the same time the people who share the movies and watch them either don't go to movies at all, or will still go to a big name movie with their friends.