at a distance mostly.
Apple products take the thinking out of computing.
Most of the reality TV watching, dub-step listening, Pokemon playing public doesn't want to have to think for themselves. Apple has created a product that allows these sorts of people to buy products that work well and will allow them to do what the want to do, almost to the level of the experts in some cases, without having to fully engage their brains.
I know that's a dark and insulting way to look at it, but that's what I've seen. It's not always a bad thing, but sometimes it is.
When older -pre-data aged people use Apple products I think it's a wonderful thing. My own family for instance - I'm from an area that was low revenue (that's changed in the past decade) and isolated from urban life. Yeah, I grew up in the middle of a desert. Even though I grew up in the 80's and 90's it's more like the late sixties to early eighties on most people's calendars when they compare the reality I had to urban areas. Many people where I'm from were technology hostile until the 2000's, including my parents. This isn't a slight against my parents or those around me, it's just a cultural notation. The iPhone has allowed my mother to carry a smart phone and use it proficiently despite not having any sort of computer experience until her late 40's, early 50's.
The Mac has similar appeal.
For older generations I absolutely think Apple is awesome - it's like computers with training wheels. That being said I am a sometimes Mac user - I use a Mac as my main system at work. It's a solid system, I've started having a few issues with it lately, it's a Mid 2011 27" iMac, I think the HDD I put in here runs a bit too hot for it and it's locked up on occasion since doing that - rarely, and the fan runs a lot, and it needs to. Overall I can't complain - it's a good solid UNIX workstation that easy to user for both user level GUI stuff with the UNIX command line for real serious work (BTW iTerm 2 is awesome for my type).
Unfortunately there's a dark-side to this equation.
The younger people who use Apple products for trendy reasons are handicapping themselves.
See that part about growing up in the desert - a bit out of time? That's the best thing that ever happened to me professionally. My first computer was an IBM PC Convertible 2 - a really cool laptop. It ran a custom 8088 processor. I got it used about the first model Pentiums came out.
When the rest of the world was rockin' Windows - 95 was just around the corner, I had a dual floppy 8088. I had to learn to use a computer, the hard way, with a book and keyboard on IBM DOS 5.
I started my career when computers needed jumpers set for everything, CPU voltages, base clocks, multiplies, serial port addresses, interrupts, etc...
Even as technology improved and you didn't have to know the old skills I found knowing them helped. For instance Plug and Play took the jumpers away, but for a long time I found it wasn't smart about assigning IRQ's and that I could greatly improve the performance of a system by making sure as much of the hardware as I could spread out to different IRQ's instead of having everything on one like Intel chipsets had a bad habit of doing automatically.
It is rare that a modern Apple user will ever know anything more than "find the cable with a plug that fits in that hold and the other end fits in that hole over there". Apple has abused the different connector situation BTW. Even my advanced Mac people are trapped in an Apple tar pit which they understand little beyond, nor do they care to.
One of my previous jobs included doing I.T. work at power plants. During the 90's they automated a lot of the work at most power plants and were able to lay off up to 75% of their staff. Power plants basically run themselves. Now they're running into a problem. See, all they kept were the guys who were experienced and good at what they did. The problem is those inexperienced guys are the ones who learn from the good ones and eventually become good ones themselves, but they got cut. Power plants are running into a very real issue of having their workforce retiring without anyone qualified to take over the job of keeping the power going.
I'm afraid we're heading towards that point with computers, and Apple is part of it.
I can find equipment that's just as good as what Apple makes for less money and put whatever I want on it OS wise. As long as too many people don't do it that option will go away. Sadly computers are so easy to use now few are bothering to learn how to really use them.